THIS IS ME
ABOUT
I'm an award-winning Creative and Design Director with 22 years of experience developing global brands, leading creative teams and delivering impactful marketing and communications.
Combining hands-on design craft, conceptual thinking and strategic brand expertise, I've held senior roles at Howden, Gallagher and AXA.
At Howden, I've helped develop the brand internationally, including its US expansion, while leading a creative function of over 40 people.
My experience also spans consumer brands, technology and media, including co-founding Perthyn and developing it from concept to launch.
Passionate about challenging conventions and creating exceptional work” is fairly general. Your approach to constructive challenge, collaboration and design standards says more about you.
WHAT I BRING
Brand and creative direction
Translating business challenges into distinctive brands, campaigns and communications, with clear creative direction across markets and channels.
Design and art direction
Combining conceptual thinking with hands-on design craft across identity, editorial, presentations, digital, video and motion—from initial ideas through to final execution.
Creative leadership and team development
Building and mentoring creative teams, setting clear standards and shaping the culture, structure and processes that help people produce their best work.
EXPERIENCE
TES, Head of Design
2013 to 2015
THE, Senior Designer
2008 to 2013
Senior Designer
2005 to 2008
Designer
2004 to 2005
2025
Gold Award
World Design Society
Howden, Creative Studio
Reins, Reigns, Rains
2025
Bronze Award
The Drum Awards
Howden, Creative Studio
Reins, Reigns, Rains
2024
Data Visual Winner
DataIQ Awards
Howden, Creative Studio
Football Injury Index
2024
Leadership Nominee
Howden Awards
Howden, Creative Studio
Design Director
Creative Director
2022 to 2023
Design Director
2023 to Present
Perthyn
Co-Founder
2019 to 2021
Creative Director
2018 to 2022
Head of Design
2015 to 2016
XL Catlin
Head of Design
2016 to 2018